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Mahta Emrani

Mahta is a brand and communication strategist with over 20 years of experience in consumer insight, research and strategy. Although she does not play tennis, she has great appreciation for the sport of tennis and the “tennis culture” in general.

Articles From This Author

Life is Too Short to Wear Inferior Clothing
Life is Too Short to Wear Inferior Clothing

UOMO SPORT is about a man’s passion for fashion and tennis. And, as with any good story, it is always best to start at the beginning: Glory days of tennis fashion. The time is the seventies. A young Steven Siebert and his brother, Stuart, walk onto the tennis courts...

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