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Mahta Emrani

Mahta is a brand and communication strategist with over 20 years of experience in consumer insight, research and strategy. Although she does not play tennis, she has great appreciation for the sport of tennis and the “tennis culture” in general.

Articles From This Author

TennisPAL Chronicles: Podcast Episode Three
TennisPAL Chronicles: Podcast Episode Three

In this episode, Searching for the spirit of Stefan Edberg in Sweden Journey across the globe with us as TennisPAL Chronicles visit Sweden the home of tennis legend Stefan Edberg and experience tennis in Sigtuna Stockholm Sweden with friends Marcus and Nelly Agemo. In...

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TennisPAL Chronicles: Podcast Episode Two
TennisPAL Chronicles: Podcast Episode Two

In this episode, Coach Paulo Hexsel : Don Shula Florida Tennis to Beverly Hills Country Club & US OPEN Fan Reports In Part 2 of our interview we hear how Coach Hexsel evolves from College tennis to Coaching professionals and serious Juniors on tour. He moves from the...

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TennisPAL Chronicles: Podcast Episode One
TennisPAL Chronicles: Podcast Episode One

In this episode, Coach Paulo Hexsel shares his story from Brazilian Junior to Director of Beverly Hills Country Club Coach Paulo Hexsel shares his tennis journey growing up in Brazil through the Gustavo Kuerten years, playing futures on red clay in South America and...

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